Rob O’Regan is an editorial consultant with 25 26 years of experience writing about business and technology. As the founder and principal of 822 Media, O’Regan advises clients on editorial strategy and content development, with an emphasis on marketing, technology, and digital media. His articles have been published in MarketingNPV Journal, The Advertiser, 1to1 magazine, and other journals, and his client list includes the American Marketing Association, Truman Company, Evanta, 1to1 Media, McKinsey, Monitor Group, and King Fish Media. He is the co-editor of “Marketing Mix Decisions: New Perspectives and Practices” (American Marketing Association, June 2008).
Previously, O’Regan worked at CXO Media, where he served as general manager of online operations and as the founding Editor in Chief of CMO, a critically acclaimed monthly magazine and website targeted at senior marketing executives. The publication received numerous awards during O’Regan’s tenure, including the ASBPE’s Magazine of the Year award in 2005. He was named one of Min magazine’s “21 Most Intriguing People” in 2005.
Prior to CMO, O’Regan was a senior editor with McKinsey & Company, the global consulting firm, where he managed a core service line for creating articles and white papers for clients. Before McKinsey, O’Regan spent 14 years at Ziff-Davis’s PC Week (now eWeek), where as executive news editor he directed print and online news coverage for the award-winning tech newsweekly.
O’Regan began his journalism career as a daily news reporter and spent three years as an editor with Copley News Service in San Diego before joining PC Week. He graduated from the University of New Hampshire, earning a bachelor’s degree in English and Journalism. O’Regan lives in Londonderry, NH, with his wife Kathy and three children – Kelsey, Meghan and Conor.