Compelling content will drive word of mouth for your brand, even if that content is irreverant and in the form of *gasp* a 30-second spot on broadcast TV. Exhibit A: McDonald’s talking fish.
YouTube views of most popular posting of the spot: 246,757 <warning: this tune will stick in your head like spackling paste>
Google blog search results for “McDonald’s talking fish”: 29,921
Members of McDonald’s Filet O Fish Commercial fan club on Facebook: 289
The spot’s been running for two weeks.