What Drives Word of Mouth? Interesting Content

Compelling content will drive word of mouth for your brand, even if that content is irreverant and in the form of *gasp* a 30-second spot on broadcast TV. Exhibit A: McDonald’s talking fish. 

YouTube views of most popular posting of the spot: 246,757 <warning: this tune will stick in your head like spackling paste>

Google blog search results for “McDonald’s talking fish”: 29,921

Members of McDonald’s Filet O Fish Commercial fan club on Facebook: 289 

The spot’s been running for two weeks.

Advertisements

2 thoughts on “What Drives Word of Mouth? Interesting Content”

  1. warning: this tune will stick in your head like spackling paste>
    …So the marketing geniuses were right -Even though I don’t eat the sandwich, I find myself singing this in my head every day??? Yesterday, I heard my son singing this catchy tune… It’s not dementia-
    God help us all!!!

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