So here we are, finally. Being from a swing state (NH), oh how I will miss the robo-calls (as opposed to the calls to Rob O), the overflow of laughably lame direct mail in my snail-mailbox and the attack ads on TV, none of whch gave me any useful information about the candidates sending them. There was no shortage of outdated, ineffective marketing techniques brought to bear by both parties during this campaign season, especially at the local level.
Even on the Web, useful (objective) information was difficult to find. Any fence-sitters on election eve in NH would have been hard-pressed to Google their way to a decision regarding the hotly contested congressional races between Shaheen/Sununu (Senate) or Bradley/Shea-Porter (House of Reps). The media accounts were mostly of how the candidates “sparred” during debates; the candidates’ own websites were unconvincing at best, misleading at worst. And why do they post the same mind-numbing TV ads they’ve been subjecting us to over the local airwaves since January! Are you kidding me?
From a media standpoint, tonight will be one of those throwback nights, where families and friends gather for an increasingly rare (excepting major sporting events) shared experience around their TVs. The pundits will pundit and the network news teams will try to convince themselves that they still really matter – and for one night at least, they will have our rapt attention. (I will miss Tim Russert.) For anyone looking for an alternative (and more participatory) experience, CurrentTV is partnering with Digg, Twitte and 12seconds.tv – a “celebration of democracy” according to Current’s CEO.
No excuses – get out and vote!