An About Us page is a checklist item for any business’s website (and many personal blogs, in its more informal About Me variation). Here’s what NOT to do on your “About Us” page:
- Don’t put your “About Us” page in the “Past News” section – this implies that, well, you are old news.
- Don’t put embeddable ads in the text. That tells me a lot “about” you – all of it negative.
- Don’t say you have an experienced staff, but then provide no information about or access to those people.
- Don’t post text with numerous typos (and compound the oversight by calling yourself an “award-winning” media publication).
If you don’t think any established website could possibly allow any of these egregious errors to go unchecked, think again: I found one that features ALL of them. And I’m sad to say I used to work for them. What a disturbing decline for a once-great publication.