PR Headline of the Week: “Women 4 times more likely than men to give passwords for chocolate”

The art of the press release:

London, UK 16th April 2008 – A survey by Infosecurity Europe (www.infosec.co.uk) of 576 office workers have found that women far more likely to give away their passwords to total strangers than their male counterparts, with 45% of women versus 10% of men prepared to give away their password, to strangers masquerading as market researches with the lure of a chocolate bar as an incentive for filling in the survey. The survey was actually part of a social engineering exercise to raise awareness about information security. The survey was conducted outside Liverpool Street Station in the City of London. 

 

This year’s survey results were significantly better than previous years. In 2007 64% of people were prepared to give away their passwords for a chocolate bar, this year it had dropped to just 21% so at last the message is getting through to be more infosecurity savvy. The researchers also asked the office workers for their dates of birth to validate that they had carried out the survey here the workers were very naïve with 61% revealing their date of birth. Another slightly worrying fact discovered by researchers is that over half of people questioned use the same password for everything (e.g. work, banking, web, etc.)

 

Chocolate wouldn’t work on me. Ply me with a few complimentary rounds of Jameson’s, however, and I’ll tell you anything you want to know.

 

 

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3 thoughts on “PR Headline of the Week: “Women 4 times more likely than men to give passwords for chocolate””

  1. i’m always stunned when i hear stuff like this. i’d like to know the age of the people who readily gave out their passwords. i can kind of understand if it’s 60-something tech newbies but for anyone under the age of 40, c’mon… on the other hand, i’m afraid i do fall into the category of people who use the same password for everything. if i didn’t use the same password, i’d never be able to access any of my stuff! it’s just too much to remember.

  2. “Ply me with a few complimentary rounds of Jameson’s, however, and I’ll tell you anything you want to know.”

    And it doesn’t even have to be true. I once gave Rob one of those mini-bar bottles of jamesons and he said i wasn’t the worst writer he ever worked with.

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