At client meetings today in Milwaukee, where – surprise! – it’s snowing. For such a supposedly hardy area of the country, the local news sure makes the populace seem weather-wimpy. The ABC affiliate extended their morning news by a half-hour to cover what amounted to a traffic jam on I-94 and generally slippery roads. Among the list of safe-driving tips they offered:
Clear snow from vehicle before you drive
And the anchor added, with the tone and furrowed brow of someone who’s acutely aware of the seriousness of the situation: “Drive slowly out there.”
This probably speaks more to the state of local media than the fine state of Wisconsin.