If it’s December, that can mean only one thing: an endless stream of Top 10 lists. Some interesting tidbits from Nielsen’s look at what it considers the year’s top media, consumer and advertising trends:
- Top TV Program “Buzzed” About Online: My Name Is Earl (No. 10 on the list: Battlestar Gallactica. Battlestar Gallactica???)
- Top US Market for Adults Who Have Read/Contributed to a Blog within the Past Month: Austin
- Top 3 Consumer Packaged Good Sold in US Retail Stores: Carbonated soft drinks ($17.6 billion), Milk ($12.8 billion), Cigarettes ($7.8 billion)
- Top US Advertiser (by US Spending on Traditional Media): Procter & Gamble ($2.6 billion). Question: Why measure just traditional media?
The full list is downloadable here.