Nielsen’s Top Trends of 2007

If it’s December, that can mean only one thing: an endless stream of Top 10 lists. Some interesting tidbits from Nielsen’s look at what it considers the year’s top media, consumer and advertising trends:

  • Top TV Program “Buzzed” About Online: My Name Is Earl (No. 10 on the list: Battlestar Gallactica. Battlestar Gallactica???)
  • Top US Market for Adults Who Have Read/Contributed to a Blog within the Past Month: Austin
  • Top 3 Consumer Packaged Good Sold in US Retail Stores: Carbonated soft drinks ($17.6 billion), Milk ($12.8 billion), Cigarettes ($7.8 billion)
  • Top US Advertiser (by US Spending on Traditional Media): Procter & Gamble ($2.6 billion). Question: Why measure just traditional media?

The full list is downloadable here.


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