Con von Hoffman accurately writes about the media’s annual and tired treatment of Black Friday as a predictor of holiday sales. It’s pretty much the same story for the post-Thanksgiving retail shopping frenzy and its online equivalent, Cyber Monday, this year as last as the year before. The best line from Collateral Damage:
The truth is that Black Friday sales numbers are as accurate as sheep entrails when it comes to predicting the holiday season’s retail sales.
Let the statistical manipulation begin!