ANA Conference: Masters of Marketing

Off to Phoenix for the Association of National Advertisers’ annual “Masters of Marketing” conference. Pretty good speaker lineup, including:

  • Steve Ballmer, CEO, Microsoft
  • Bob Lachky, EVP & Chief Creative Officer, Anheuser-Busch
  • Wendy Clark, Senior Vice President of Advertising, AT&T
  • Roger Adams, Senior Vice President and CMO, Home Depot
  • Mary Dillon, EVP and Global CMO, McDonald’s
  • Derek Gordon, VP Marketing, Clorox
  • Becky Saeger, EVP and CMO, Charles Schwab
  • Jim Stengel, Global Marketing Officer, Procter & Gamble
  • Jocelyne Attal, CMO, Avaya

Will be interested in hearing what kind of salvos Ballmer (who is scheduled to “share his ideas for how marketers can tap into the enormous technological power at their disposal to reinvent their brands and connect with consumers of tomorrow”) launches against Google in the battle for online ad platform supremacy. Also will be sniffing out what seems to be a growing angst/apathy over marketing measurement. I’ll report here on anything that I don’t need to save for MarketingNPV, which is paying my freight.


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