I have two short articles in the current issue of 1to1 magazine. One is on some of the new metrics that marketers are adopting to help them measure the performance of their online and offline programs, as well as the value of their customers. It includes a sidebar on the impressive results that Petco is seeing after adding user-generated content – a.k.a. customer product reviews – to its website.
The second looks at the expanding skill set that today’s CMO needs to survive. The big three: General management experience, a deeper grasp of new media, and an eye for talent.
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