Xerox simulcast the launch of some new office products yesterday from two venues: Fenway Park in Boston, and Xerox Innovation Island in Second Life. Xerox exec Jim Firestone said the simulcast demonstrates the intersection of the print-based and paperless worlds.
The Fenway event was cool – free food and drink in the EMC Club, a few swings in the indoor batting cages, and Jim Rice signing autographs. The SL event – well, not so good. Xerox Chief Technology Officer Sophie Vandebroek used her avatar to walk through a couple of product demos from within the virtual world, which featured streaming videos of real-life product managers embedded in virtual displays, and a skinny Al Roker avatar running around as some type of investigative journalist/narrator. Vandebroek said Xerox is using Innovation Island to study the social dynamics of the virtual world and potential opportunities for Xerox. I’m sorry, I still don’t get the appeal of Second Life to marketers.