Anti-Buzz Marketing

Not a new story, but I read this morning that the organizers of this year’s Pan American Games, the Olympics-like competition among countries in the Western Hemisphere, are prohibiting athletes from blogging from the July event in Brazil. These forward-thinking leaders are also strictly limiting the use on the Internet of photographs and video from the games. Given that the Pan Am Games command virtually zero interest in the United States, I can see why these visionaries would take every step to guard against overexposure. To borrow from a true visionary, the Fake Steve Jobs, what a bunch of frigtards.

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