Decent Friday Reading from SI – If You’re a Print Subscriber

I was going to link to Rick Reilly’s column on cyberheckling from the March 26 issue of Sports Illustrated, but it’s not posted online. What’s up with that? It appears that SI is pulling back on Web access to its print articles, offering only a handful of “featured magazine links.” A curious development, since Time Warner has been aggressively building out the site with original content and is really pushing print subscribers to the Web with in-story teases (promoting, for example, exclusive team pages for every MLB team from within this week’s baseball preview issue). Walling off magazine content is an obvious play to protect the print franchise, but these tactics always seem to do more harm than good by pissing off subscribers who can’t find or forward their favorite you-gotta-see-this articles.


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