The Future of Web Video

Nice juxtaposition yesterday: Viacom sues GooTube for a cool $1 billion the day after Michael Eisner launches his new online studio, called Vuguru, and unveils its first programming, an 80-webisode series called Prom Queen. Other than its name, which sounds like something I used to mutter around last call, Vuguru may be the best example yet of the future of Web video.

On the surface at least, the Prom Queen site offers provides a nice blend of high-end production quality and modern Web packaging. The target audience (the YouTube generation), the format (90-second episodes), the viral enablers (“embed,” “send” and “download” buttons at the end of the teaser video), a handful of sponsors (including Ellegirl.com and Fiji Water),  and the backing of a Hollywood heavyweight like Eisner all bode well for the venture. Of course, the content could suck, which would make the buzz moot (“Snakes on a Plane” syndrome). But this could be a milestone in the evolution of broadband video.  

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