PayPerPost, apparently eager to cement its status as the scourge of social media, has launched an affiliate program that will pay bloggers to write items that link back to
PayPerPost blogs* blog posts via a “Review My Post” badge supplied by PayPerPost. The company has come under fire since launching its business to commercialize the blogosphere by pairing advertisers with bloggers willing to write about particular topics. (The bloggers get paid by the post – but only if the advertiser approves the content.) PayPerPost recently tightened its policy to require bloggers to disclose that they are being compensated for posts, but this new Review My Post program shows that they still don’t get it.
Aside from the obvious ethical issues around being paid to link to someone else’s blog, the progam also raises the prospect of marketers gaming the search engines by paying to drive high volumes of links to their sites. With this new affiliate program, PayPerPost has taken another big steaming dump in the middle of the blogosphere. Theirs is the wrong model for social media – let’s hope they (and their clients) figure that out soon.
For further reading, Jeff Jarvis has a great post about his exchange with PayPerPost CEO Ted Murphy at a conference last month, including his discovery of the Web-based reality show (ack!) that PayPerPost is making about itself.