Orville Redenbacher Is Still Dead – Except on TV

Last night I caught the new ConAgra ad featuring a digitally reanimated Orville Redenbacher, and I have to say it was the creepiest thing I have seen in many years. Poor Orville, who died in 1995, has been brought back to life as zombie-like pitchman by Crispin, Porter + Bogusky and Hollywood special effects company Digital Domain. The spot features Orville – a questionable choice as a spokesman even when he was alive – hip-hopping around a modern kitchen with MP3 earbuds and a bag of microwave popcorn. The computer-generated images are truly disturbing – he actually LOOKS dead, even as he’s speaking. My kids nearly ran screaming from the room; I considered sleeping with the light on.

From ConAgra’s press release: “Orville … would have turned 100 years old this year, making this a centenary cause for remembering him.” And someone thought this was a good idea?

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One thought on “Orville Redenbacher Is Still Dead – Except on TV”

  1. We need more real dead people for pitching. We can start with the hardest working dead man in Show biz, James Brown, Stiil sbove ground, and move on to Janye Mansfield pitching for Victoria’s Secret, then on to Adam Osborne for the latest iPod.

    Home to San Diego, my man.

    Jim

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