Another Fake Blog Takes a Consumer-Generated Beating

Sony is getting killed for the flog it launched to promote its PSP, called All I Want for Xmas is a PSP. [Sony shut down the site over the weekend.] From one of the site’s “authors”:

Consider us your own personal psp hype machine, here to help you wage a holiday assault on ur parents, girl, granny, boss – whoever – so they know what you really want.

Lame! The gamers figured it out quickly and have posted more than 500 flames on the site over the past couple of days. A sample:

This is retarded. As a gamer who is part of Sony’s target audience I’m insulted not just by the integrity of this website, but that this reflects how intelligent Sony’s marketing department thinks I am. Good job turning consumers off your pr0duct.  

Hey Sony – I own a PS1 and PS2. You have cemented me never owning another of your gaming products. Good job!

You guys are so lame! Don’t you see that this guy is trying to pull a LonelyGirl15 with this blog!! It’s obviously some sony suit guy who wants teens to buy a dead console good for nothing, hello, can you say corporate bullsh*t!!!

and my favorite:

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The gamers have also figured out that all references to advertising or marketing are being blocked, so they are adding spacers and symbols (and vertical text) to get their outrage across. Sony and its agency in this campaign, a “consumer activation” firm called Zipatoni, should know better – especially in light of the recent Edelman-WalMart fiasco. Amazingly stupid marketer tricks.  

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5 thoughts on “Another Fake Blog Takes a Consumer-Generated Beating”

  1. Wow, Rob… I almost cried when I read that!

    The same sort of thing happened with Coke when they launched their Zero campaign on a blog. Whilst they weren’t punished as badly as Sony, they still took a beating and a half.

    Personally, I enjoy these but I can see why a lot of consumers are outraged by them.

  2. Interesting that Sony came clean the same day the FTC said it was looking into deceptive buzz marketing/word of mouth marketing tactics. Did you see today’s Times on P&G’s “Men With Cramps” site?

  3. the Men with Cramps site is an interesting one. It’s such an obvious spoof, which may be why the Times didn’t get into the whole transparency act. But it’s interesting that there’s no apparent disclaimer anywhere on the site. And there are probably a lot of REALLY STUPID guys who will take the survey to see if they are afflicted.

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