Web 2.0 and Marketers

Dana VanDen Heuvel, director of business development at Pheedo, gave a nice primer for Web 2.0-challenged marketers. He used some stats to prime the pump:

  • 73% of adults are online (147 million people)
  • 106 million MySpace users
  • 60 million blogs (doubling every six months)
  • 195 million cell phone users
  • 87% of kids aged 12-17 are online
  • 6.98 billion video streams by 100 million Internet users in August
  • 61.4% of Internet users have connected to a social networking site
  • Online research influences 77% of the $25.1 billion in consumer electronics purchases

The full presentation is here.

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