WOMMA’s Ethical Blogger Contact Guidelines, or Tips for Dumb Marketers

The Word of Mouth Marketing Association posted a discussion draft today of 10 rules that marketers should follow when interacting with bloggers:

  1. I  will always be truthful and will never knowingly relay false information. I will never ask someone else to deceive bloggers for me.
  2. I will fully disclose who I am and who I work for (my identity and affiliations) from the very first encounter when communicating with bloggers or commenting on blogs.
  3. I will never take action contrary to the boundaries set by bloggers. I will respect all community guidelines regarding posting messages and comments.
  4. I will never ask bloggers to lie for me.
  5. I will use extreme care when communicating with minors or blogs intended to be read by minors.
  6. I will not manipulate advertising or affiliate programs to impact blogger income.
  7. I will not use automated systems for posting comments or distributing information.
  8. I understand that compensating bloggers may give the appearance of a conflict of interest, and I will therefore fully disclose any and all compensation or incentives.
  9. I understand that if I send bloggers products for review, they are not obligated to comment on them. Bloggers can return products at their own discretion.
  10. If bloggers write about products I send them, I will proactively ask them to disclose the products’ source.

Let’s simplify things and boil the list down to three: 1) Don’t lie, 2) Don’t cheat, 3) Don’t deceive. There, that was easy.


5 thoughts on “WOMMA’s Ethical Blogger Contact Guidelines, or Tips for Dumb Marketers”

  1. Simple enough- would seem to be a set of three rules that would also well serve the national evangelical movement!

  2. Amen, Rob.
    i’ve always tried to disclose and when I’m reviewing equipment I buy with my own funds, I say so in the post.
    Greg and you are right on spot when it comes to the three basics.
    Jim Forbes

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