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	<title>Magnosticism</title>
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	<link>http://magnostic.wordpress.com</link>
	<description>Marketing and Media in the Age of Great Cynicism</description>
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		<title>Magnosticism</title>
		<link>http://magnostic.wordpress.com</link>
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			<item>
		<title>New Resource for Media Professionals</title>
		<link>http://magnostic.wordpress.com/2009/06/22/new-resource-for-media-professionals/</link>
		<comments>http://magnostic.wordpress.com/2009/06/22/new-resource-for-media-professionals/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 20:43:47 +0000</pubDate>
		<dc:creator>magnostic</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Trade publishing]]></category>

		<guid isPermaLink="false">http://magnostic.wordpress.com/?p=593</guid>
		<description><![CDATA[I have a new gig overseeing editorial operations for a startup called Vital Business Media. Founded by a couple of former Penton Media execs, the company is developing a series of &#8220;targeted online communities&#8221; for different verticals. The first site is for publishing professionals, specifically those neck deep in the transition from print to digital. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=magnostic.wordpress.com&blog=409568&post=593&subd=magnostic&ref=&feed=1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Magnostic</media:title>
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		<item>
		<title>Corporate Journalism: When Marketing and Media Collide</title>
		<link>http://magnostic.wordpress.com/2009/05/06/corporate-journalism-when-marketing-and-media-collide/</link>
		<comments>http://magnostic.wordpress.com/2009/05/06/corporate-journalism-when-marketing-and-media-collide/#comments</comments>
		<pubDate>Wed, 06 May 2009 13:29:42 +0000</pubDate>
		<dc:creator>magnostic</dc:creator>
				<category><![CDATA[CMO]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Corporate journalism]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Journalists]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://magnostic.wordpress.com/2009/05/06/corporate-journalism-when-marketing-and-media-collide/</guid>
		<description><![CDATA[I spoke last night at a CMO Club dinner in Boston on the topic of Corporate Journalism. (Many thanks to Pete Krainik for the opportunity.) I&#8217;ve written about some of this before, but here&#8217;s the gist of what I talked about:
In early 2002, I was working at McKinsey in a newly formed internal communications group [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=magnostic.wordpress.com&blog=409568&post=589&subd=magnostic&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://magnostic.wordpress.com/2009/05/06/corporate-journalism-when-marketing-and-media-collide/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
	
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			<media:title type="html">Magnostic</media:title>
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		<title>Head-Scratcher</title>
		<link>http://magnostic.wordpress.com/2009/04/21/head-scratcher/</link>
		<comments>http://magnostic.wordpress.com/2009/04/21/head-scratcher/#comments</comments>
		<pubDate>Tue, 21 Apr 2009 22:55:47 +0000</pubDate>
		<dc:creator>magnostic</dc:creator>
				<category><![CDATA[Customer service]]></category>
		<category><![CDATA[Customer support]]></category>

		<guid isPermaLink="false">http://magnostic.wordpress.com/?p=572</guid>
		<description><![CDATA[Today I had some problems with my Red Sox season ticket account. I filled out and submitted the online tech support form describing the problem. A few hours later, I received an email saying I didn&#8217;t provide enough information &#8211; they needed my email address.
       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=magnostic.wordpress.com&blog=409568&post=572&subd=magnostic&ref=&feed=1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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			<media:title type="html">Magnostic</media:title>
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		<item>
		<title>Opposite Ends of the Customer Service Spectrum</title>
		<link>http://magnostic.wordpress.com/2009/04/16/opposite-ends-of-the-customer-service-spectrum/</link>
		<comments>http://magnostic.wordpress.com/2009/04/16/opposite-ends-of-the-customer-service-spectrum/#comments</comments>
		<pubDate>Thu, 16 Apr 2009 20:47:10 +0000</pubDate>
		<dc:creator>magnostic</dc:creator>
				<category><![CDATA[Customer service]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[airline travel]]></category>
		<category><![CDATA[Augusta National]]></category>
		<category><![CDATA[Masters]]></category>
		<category><![CDATA[US Airways]]></category>

		<guid isPermaLink="false">http://magnostic.wordpress.com/?p=562</guid>
		<description><![CDATA[I had two diametrically opposed customer experiences in the span of 48 hours this week. On Sunday, I was lucky enough to be in Augusta, Ga., for the final round of the Masters. Simply walking the golf course was enough of a religious experience in itself, but I gotta say, those Hootie types who run [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=magnostic.wordpress.com&blog=409568&post=562&subd=magnostic&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Magnostic</media:title>
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		<item>
		<title>Bucket List: The Masters</title>
		<link>http://magnostic.wordpress.com/2009/04/07/bucket-list-the-masters/</link>
		<comments>http://magnostic.wordpress.com/2009/04/07/bucket-list-the-masters/#comments</comments>
		<pubDate>Tue, 07 Apr 2009 19:57:18 +0000</pubDate>
		<dc:creator>magnostic</dc:creator>
				<category><![CDATA[Personal]]></category>
		<category><![CDATA[bucket list]]></category>
		<category><![CDATA[golf]]></category>
		<category><![CDATA[Masters]]></category>

		<guid isPermaLink="false">http://magnostic.wordpress.com/?p=556</guid>
		<description><![CDATA[I&#8217;m off at the crack of dawn tomorrow, heading south for my first visit to the Masters in Augusta, Ga. A bucket list item, for sure.  

       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=magnostic.wordpress.com&blog=409568&post=556&subd=magnostic&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Magnostic</media:title>
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			<media:title type="html">Amen Corner, Augusta National</media:title>
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	</item>
		<item>
		<title>I&#8217;m Guessing They Haven&#8217;t Heard of Twitter</title>
		<link>http://magnostic.wordpress.com/2009/04/02/im-guessing-they-havent-heard-of-twitter/</link>
		<comments>http://magnostic.wordpress.com/2009/04/02/im-guessing-they-havent-heard-of-twitter/#comments</comments>
		<pubDate>Thu, 02 Apr 2009 19:50:05 +0000</pubDate>
		<dc:creator>magnostic</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Weird]]></category>

		<guid isPermaLink="false">http://magnostic.wordpress.com/?p=552</guid>
		<description><![CDATA[My buddy Mike Z passed along a portion of a job description from a local broadcasting company in upstate NY:
&#8220;Expected to log onto the computer on a daily basis and use department electronic mail and message boards to receive and send messages important to the department&#8217;s objectives. Also, expected to check mailbox, voice mail and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=magnostic.wordpress.com&blog=409568&post=552&subd=magnostic&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://magnostic.wordpress.com/2009/04/02/im-guessing-they-havent-heard-of-twitter/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Magnostic</media:title>
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		<item>
		<title>Tom Asacker on Relevance</title>
		<link>http://magnostic.wordpress.com/2009/04/01/tom-asacker-on-relevance/</link>
		<comments>http://magnostic.wordpress.com/2009/04/01/tom-asacker-on-relevance/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 15:27:51 +0000</pubDate>
		<dc:creator>magnostic</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://magnostic.wordpress.com/?p=548</guid>
		<description><![CDATA[Nice post by Tom Asacker on the importance of being relevant with your marketing message.
If you&#8217;re interested in owning the most important real estate in the marketplace &#8211; that space between your customers&#8217; ears &#8211; then make sure your message is different, to gain their attention, and desirable, so it will be relevant to them [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=magnostic.wordpress.com&blog=409568&post=548&subd=magnostic&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://magnostic.wordpress.com/2009/04/01/tom-asacker-on-relevance/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Magnostic</media:title>
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		<item>
		<title>&#8220;Bailout&#8221; as Ad Copy</title>
		<link>http://magnostic.wordpress.com/2009/03/19/bailout-as-ad-copy/</link>
		<comments>http://magnostic.wordpress.com/2009/03/19/bailout-as-ad-copy/#comments</comments>
		<pubDate>Thu, 19 Mar 2009 12:07:34 +0000</pubDate>
		<dc:creator>magnostic</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://magnostic.wordpress.com/?p=542</guid>
		<description><![CDATA[Leave it to clever marketers to turn an increasingly toxic word like &#8220;bailout&#8221; into advertising fodder:

Win Domino&#8217;s Pizza for a Year in the Domino&#8217;s Super Big Taste Bailout!
Overstock.com Monthly Family Bailout Contest!
Denny&#8217;s: Who&#8217;s Gonna Bail You Out?


       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=magnostic.wordpress.com&blog=409568&post=542&subd=magnostic&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://magnostic.wordpress.com/2009/03/19/bailout-as-ad-copy/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Magnostic</media:title>
		</media:content>

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			<media:title type="html">dennys_ad</media:title>
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	</item>
		<item>
		<title>What Drives Word of Mouth? Interesting Content</title>
		<link>http://magnostic.wordpress.com/2009/03/13/what-drives-word-of-mouth-interesting-content/</link>
		<comments>http://magnostic.wordpress.com/2009/03/13/what-drives-word-of-mouth-interesting-content/#comments</comments>
		<pubDate>Fri, 13 Mar 2009 12:23:23 +0000</pubDate>
		<dc:creator>magnostic</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Broadcast TV]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Viral marketing]]></category>
		<category><![CDATA[Weird]]></category>
		<category><![CDATA[Word of Mouth]]></category>

		<guid isPermaLink="false">http://magnostic.wordpress.com/?p=527</guid>
		<description><![CDATA[Compelling content will drive word of mouth for your brand, even if that content is irreverant and in the form of *gasp* a 30-second spot on broadcast TV. Exhibit A: McDonald&#8217;s talking fish. 
YouTube views of most popular posting of the spot: 246,757 &#60;warning: this tune will stick in your head like spackling paste&#62;

Google blog search results for [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=magnostic.wordpress.com&blog=409568&post=527&subd=magnostic&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://magnostic.wordpress.com/2009/03/13/what-drives-word-of-mouth-interesting-content/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Magnostic</media:title>
		</media:content>

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	</item>
		<item>
		<title>Social Media and Skittles</title>
		<link>http://magnostic.wordpress.com/2009/03/03/social-media-and-skittles/</link>
		<comments>http://magnostic.wordpress.com/2009/03/03/social-media-and-skittles/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 14:04:37 +0000</pubDate>
		<dc:creator>magnostic</dc:creator>
				<category><![CDATA[Consumer Generated Media]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://magnostic.wordpress.com/?p=512</guid>
		<description><![CDATA[In about the time it takes to down a bag of Sour Skittles, a handful of nitwits hijacked the redesigned Skittles.com website, which Mars Snackfood relaunched over the weekend as an aggregator of user-generated Skittles content.  The new home page features the deep, Skittles-related insights of Twitter nation, and a few morons quickly figured out [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=magnostic.wordpress.com&blog=409568&post=512&subd=magnostic&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Magnostic</media:title>
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