<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>Magnosticism &#187; Social Networking</title>
	<atom:link href="http://magnostic.wordpress.com/category/social-networking/feed/" rel="self" type="application/rss+xml" />
	<link>http://magnostic.wordpress.com</link>
	<description>Marketing and Media in the Age of Great Cynicism</description>
	<lastBuildDate>Mon, 22 Jun 2009 20:43:47 +0000</lastBuildDate>
	<generator>http://wordpress.com/</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<cloud domain='magnostic.wordpress.com' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' />
<image>
		<url>http://www.gravatar.com/blavatar/30eed84987a97c2f765cfe3f67864713?s=96&#038;d=http://s.wordpress.com/i/buttonw-com.png</url>
		<title>Magnosticism &#187; Social Networking</title>
		<link>http://magnostic.wordpress.com</link>
	</image>
			<item>
		<title>Marketers Sick of Web 2.0? Not So Fast</title>
		<link>http://magnostic.wordpress.com/2009/01/09/marketers-sick-of-web-20-not-so-fast/</link>
		<comments>http://magnostic.wordpress.com/2009/01/09/marketers-sick-of-web-20-not-so-fast/#comments</comments>
		<pubDate>Fri, 09 Jan 2009 19:25:46 +0000</pubDate>
		<dc:creator>magnostic</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing ROI]]></category>
		<category><![CDATA[Marketing accountability]]></category>
		<category><![CDATA[Promotions]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[User Generated content]]></category>
		<category><![CDATA[Viral marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Word of Mouth]]></category>
		<category><![CDATA[buzz marketing]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://magnostic.wordpress.com/?p=442</guid>
		<description><![CDATA[Survey results released this week from the Marketing Executives Networking Group and Anderson Analytics are getting a lot of play in the blogosphere, particularly this nugget from the press release:
Twice as many marketers are “sick” of hearing about Web 2.0 and related buzzwords such as “blogs” and “social networking” compared to last year’s survey; however, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=magnostic.wordpress.com&blog=409568&post=442&subd=magnostic&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://magnostic.wordpress.com/2009/01/09/marketers-sick-of-web-20-not-so-fast/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/778bf91585bc991777d50844bc426b03?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Magnostic</media:title>
		</media:content>
	</item>
		<item>
		<title>New Articles on Marketing Measurement</title>
		<link>http://magnostic.wordpress.com/2008/04/30/new-articles-on-marketing-measurement/</link>
		<comments>http://magnostic.wordpress.com/2008/04/30/new-articles-on-marketing-measurement/#comments</comments>
		<pubDate>Wed, 30 Apr 2008 20:17:03 +0000</pubDate>
		<dc:creator>magnostic</dc:creator>
				<category><![CDATA[Customer Engagement]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing ROI]]></category>
		<category><![CDATA[Marketing accountability]]></category>
		<category><![CDATA[Marketing measurement]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Word of Mouth]]></category>
		<category><![CDATA[behavioral engagement]]></category>
		<category><![CDATA[BzzAgent]]></category>
		<category><![CDATA[customer referrals]]></category>
		<category><![CDATA[marketing measurement articles]]></category>
		<category><![CDATA[MarketingNPV]]></category>
		<category><![CDATA[WOM marketing]]></category>

		<guid isPermaLink="false">http://magnostic.wordpress.com/?p=267</guid>
		<description><![CDATA[A couple of articles I wrote for MarketingNPV Journal are now available on their website. The first, &#8220;How Do You Measure Engagement?&#8221;, examines the emergence of customer engagement as a hot new marketing metric. The problem is that marketers define engagement in many different ways, which makes it difficult to come to any common understanding [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=magnostic.wordpress.com&blog=409568&post=267&subd=magnostic&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://magnostic.wordpress.com/2008/04/30/new-articles-on-marketing-measurement/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/778bf91585bc991777d50844bc426b03?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Magnostic</media:title>
		</media:content>
	</item>
		<item>
		<title>The Decline and (Rapidly Approaching) Fall of the TV Empire</title>
		<link>http://magnostic.wordpress.com/2008/03/10/the-decline-and-rapidly-approaching-fall-of-the-tv-empire-2/</link>
		<comments>http://magnostic.wordpress.com/2008/03/10/the-decline-and-rapidly-approaching-fall-of-the-tv-empire-2/#comments</comments>
		<pubDate>Mon, 10 Mar 2008 23:12:02 +0000</pubDate>
		<dc:creator>magnostic</dc:creator>
				<category><![CDATA[Broadcast TV]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Webisodes]]></category>
		<category><![CDATA[time-shifting]]></category>

		<guid isPermaLink="false">http://magnostic.wordpress.com/?p=257</guid>
		<description><![CDATA[A new study from a research firm called Grunwald Associates indicates a significant shift in the media habits of children:
Sixty-four percent of kids go online while watching television, and nearly half of U.S. teens (49 percent) report that they do so frequently &#8212; anywhere from three times a week to several times a day. &#8230; The [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=magnostic.wordpress.com&blog=409568&post=257&subd=magnostic&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://magnostic.wordpress.com/2008/03/10/the-decline-and-rapidly-approaching-fall-of-the-tv-empire-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/778bf91585bc991777d50844bc426b03?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Magnostic</media:title>
		</media:content>
	</item>
		<item>
		<title>MySpace the Media Company</title>
		<link>http://magnostic.wordpress.com/2008/01/21/myspace-the-media-company/</link>
		<comments>http://magnostic.wordpress.com/2008/01/21/myspace-the-media-company/#comments</comments>
		<pubDate>Mon, 21 Jan 2008 13:16:31 +0000</pubDate>
		<dc:creator>magnostic</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Consumer Generated Media]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[User Generated content]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[MSN]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[portal]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://magnostic.wordpress.com/2008/01/21/myspace-the-media-company/</guid>
		<description><![CDATA[As traditional media companies attempt to turn their Web properties into social networking sites, it seems that MySpace is evolving into a media company. The New York Times makes that point in an article explaining how MySpace, though still operating independently under News Corp., is taking on many of the characteristics of traditional media companies [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=magnostic.wordpress.com&blog=409568&post=243&subd=magnostic&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://magnostic.wordpress.com/2008/01/21/myspace-the-media-company/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/778bf91585bc991777d50844bc426b03?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Magnostic</media:title>
		</media:content>
	</item>
		<item>
		<title>Spock.com Is Illogical</title>
		<link>http://magnostic.wordpress.com/2007/12/18/spockcom-is-illogical/</link>
		<comments>http://magnostic.wordpress.com/2007/12/18/spockcom-is-illogical/#comments</comments>
		<pubDate>Wed, 19 Dec 2007 01:56:22 +0000</pubDate>
		<dc:creator>magnostic</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[spam]]></category>
		<category><![CDATA[spock.com]]></category>

		<guid isPermaLink="false">http://magnostic.wordpress.com/2007/12/18/spockcom-is-illogical/</guid>
		<description><![CDATA[I and many others have seen our inboxes swell this week with emails fron Spock.com &#8220;requesting your trust&#8221; from friends, former colleagues, casual acquaintances. Something triggered the bordering-on-spam emails from this &#8220;people search engine&#8221; &#8211; I think it was their scraping of unsuspecting members&#8217; address books with an opt-out that many users seem to have missed (I [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=magnostic.wordpress.com&blog=409568&post=240&subd=magnostic&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://magnostic.wordpress.com/2007/12/18/spockcom-is-illogical/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/778bf91585bc991777d50844bc426b03?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Magnostic</media:title>
		</media:content>
	</item>
		<item>
		<title>Embrace the Swarm</title>
		<link>http://magnostic.wordpress.com/2007/10/15/embrace-the-swarm/</link>
		<comments>http://magnostic.wordpress.com/2007/10/15/embrace-the-swarm/#comments</comments>
		<pubDate>Mon, 15 Oct 2007 12:03:53 +0000</pubDate>
		<dc:creator>magnostic</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Conferences]]></category>
		<category><![CDATA[Customer Engagement]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Viral marketing]]></category>

		<guid isPermaLink="false">http://magnostic.wordpress.com/2007/10/15/embrace-the-swarm/</guid>
		<description><![CDATA[Best presentation I’ve seen on social networking came from Chuck Brymer at the ANA’s annual conference in Phoenix on Friday. Brymer, president and CEO of DDB Worldwide, spoke of online communities as digital swarms, formed through a combination of technological advances and a growing distrust in institutions.
“People used to put a lot of trust in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=magnostic.wordpress.com&blog=409568&post=228&subd=magnostic&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://magnostic.wordpress.com/2007/10/15/embrace-the-swarm/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/778bf91585bc991777d50844bc426b03?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Magnostic</media:title>
		</media:content>

		<media:content url="http://img.youtube.com/vi/aTvJFEkIstU/2.jpg" medium="image" />
	</item>
		<item>
		<title>New Blog Alert: Business and Networking</title>
		<link>http://magnostic.wordpress.com/2007/10/03/new-blog-alert-business-and-networking/</link>
		<comments>http://magnostic.wordpress.com/2007/10/03/new-blog-alert-business-and-networking/#comments</comments>
		<pubDate>Wed, 03 Oct 2007 19:07:23 +0000</pubDate>
		<dc:creator>magnostic</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Customer Engagement]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://magnostic.wordpress.com/2007/10/03/new-blog-alert-business-and-networking/</guid>
		<description><![CDATA[Former CMO mag colleague Constantine von Hoffman has a new blog called Business and Networking, which if you knew Con or follow his other online exploits would immediately conclude that he&#8217;s playing it way too straight with the name. Anyhoo, he has a nice post today on the evolution of social networking from standalone site [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=magnostic.wordpress.com&blog=409568&post=226&subd=magnostic&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://magnostic.wordpress.com/2007/10/03/new-blog-alert-business-and-networking/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/778bf91585bc991777d50844bc426b03?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Magnostic</media:title>
		</media:content>
	</item>
		<item>
		<title>Microblogging: Who Needs It?</title>
		<link>http://magnostic.wordpress.com/2007/04/23/microblogging-who-needs-it/</link>
		<comments>http://magnostic.wordpress.com/2007/04/23/microblogging-who-needs-it/#comments</comments>
		<pubDate>Mon, 23 Apr 2007 11:55:26 +0000</pubDate>
		<dc:creator>magnostic</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Microblogs]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[User Generated content]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://magnostic.wordpress.com/2007/04/23/microblogging-who-needs-it/</guid>
		<description><![CDATA[The Twitter revolution must be official now that Time, BusinessWeek and The New York Times have all covered it. Twitter is a platform for what some are calling &#8220;microblogging&#8221; &#8211; a combination of blogging and instant messaging that has no real point that I can see other than to let people follow you around virtually [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=magnostic.wordpress.com&blog=409568&post=171&subd=magnostic&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://magnostic.wordpress.com/2007/04/23/microblogging-who-needs-it/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/778bf91585bc991777d50844bc426b03?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Magnostic</media:title>
		</media:content>
	</item>
		<item>
		<title>Selling Copiers in Second Life</title>
		<link>http://magnostic.wordpress.com/2007/04/18/selling-copiers-in-second-life/</link>
		<comments>http://magnostic.wordpress.com/2007/04/18/selling-copiers-in-second-life/#comments</comments>
		<pubDate>Wed, 18 Apr 2007 13:22:30 +0000</pubDate>
		<dc:creator>magnostic</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://magnostic.wordpress.com/2007/04/18/selling-copiers-in-second-life/</guid>
		<description><![CDATA[Xerox simulcast the launch of some new office products yesterday from two venues: Fenway Park in Boston, and Xerox Innovation Island in Second Life. Xerox exec Jim Firestone said the simulcast demonstrates the intersection of the print-based and paperless worlds.
The Fenway event was cool &#8211; free food and drink in the EMC Club, a few [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=magnostic.wordpress.com&blog=409568&post=169&subd=magnostic&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://magnostic.wordpress.com/2007/04/18/selling-copiers-in-second-life/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/778bf91585bc991777d50844bc426b03?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Magnostic</media:title>
		</media:content>
	</item>
		<item>
		<title>Online Communities: Think Small</title>
		<link>http://magnostic.wordpress.com/2007/03/29/online-communities-think-small/</link>
		<comments>http://magnostic.wordpress.com/2007/03/29/online-communities-think-small/#comments</comments>
		<pubDate>Thu, 29 Mar 2007 20:04:34 +0000</pubDate>
		<dc:creator>magnostic</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://magnostic.wordpress.com/2007/03/29/online-communities-think-small/</guid>
		<description><![CDATA[I was a guest speaker last night at Emmanuel College in Boston, asked by a friend to talk to her feature-writing class about B2B publishing (hey kids! consider a career writing about refrigerated transport, microprocessors or food service!). One of the things we discussed, in the context of the print-to-online overhaul of the industry, was how trade publishers [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=magnostic.wordpress.com&blog=409568&post=154&subd=magnostic&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://magnostic.wordpress.com/2007/03/29/online-communities-think-small/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/778bf91585bc991777d50844bc426b03?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Magnostic</media:title>
		</media:content>
	</item>
	</channel>
</rss>