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	<title>Magnosticism &#187; Consumer Generated Media</title>
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	<description>Marketing and Media in the Age of Great Cynicism</description>
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		<title>Magnosticism &#187; Consumer Generated Media</title>
		<link>http://magnostic.wordpress.com</link>
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			<item>
		<title>Social Media and Skittles</title>
		<link>http://magnostic.wordpress.com/2009/03/03/social-media-and-skittles/</link>
		<comments>http://magnostic.wordpress.com/2009/03/03/social-media-and-skittles/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 14:04:37 +0000</pubDate>
		<dc:creator>magnostic</dc:creator>
				<category><![CDATA[Consumer Generated Media]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://magnostic.wordpress.com/?p=512</guid>
		<description><![CDATA[In about the time it takes to down a bag of Sour Skittles, a handful of nitwits hijacked the redesigned Skittles.com website, which Mars Snackfood relaunched over the weekend as an aggregator of user-generated Skittles content.  The new home page features the deep, Skittles-related insights of Twitter nation, and a few morons quickly figured out [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=magnostic.wordpress.com&blog=409568&post=512&subd=magnostic&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Magnostic</media:title>
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		<item>
		<title>MySpace the Media Company</title>
		<link>http://magnostic.wordpress.com/2008/01/21/myspace-the-media-company/</link>
		<comments>http://magnostic.wordpress.com/2008/01/21/myspace-the-media-company/#comments</comments>
		<pubDate>Mon, 21 Jan 2008 13:16:31 +0000</pubDate>
		<dc:creator>magnostic</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Consumer Generated Media]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[User Generated content]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[MSN]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[portal]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://magnostic.wordpress.com/2008/01/21/myspace-the-media-company/</guid>
		<description><![CDATA[As traditional media companies attempt to turn their Web properties into social networking sites, it seems that MySpace is evolving into a media company. The New York Times makes that point in an article explaining how MySpace, though still operating independently under News Corp., is taking on many of the characteristics of traditional media companies [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=magnostic.wordpress.com&blog=409568&post=243&subd=magnostic&ref=&feed=1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Magnostic</media:title>
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		<item>
		<title>The CNN-YouTube Gimmick, er Debates</title>
		<link>http://magnostic.wordpress.com/2007/07/24/the-cnn-youtube-gimmick-er-debates/</link>
		<comments>http://magnostic.wordpress.com/2007/07/24/the-cnn-youtube-gimmick-er-debates/#comments</comments>
		<pubDate>Tue, 24 Jul 2007 23:11:14 +0000</pubDate>
		<dc:creator>magnostic</dc:creator>
				<category><![CDATA[Consumer Generated Media]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[User Generated content]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://magnostic.wordpress.com/2007/07/24/the-cnn-youtube-gimmick-er-debates/</guid>
		<description><![CDATA[I did not watch the CNN-YouTube debates last night, so I must rely on others to tell me how this experimental mash-up of traditional and new media layered on top of a presidential debate went. As with any political event, the reaction varies greatly depending on whom you ask.
CNN.com told me that &#8220;Questions, Not Answers, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=magnostic.wordpress.com&blog=409568&post=212&subd=magnostic&ref=&feed=1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Magnostic</media:title>
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		<title>The Blog as Public Record</title>
		<link>http://magnostic.wordpress.com/2007/06/01/the-blog-as-public-record/</link>
		<comments>http://magnostic.wordpress.com/2007/06/01/the-blog-as-public-record/#comments</comments>
		<pubDate>Fri, 01 Jun 2007 16:21:04 +0000</pubDate>
		<dc:creator>magnostic</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Consumer Generated Media]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Legal]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[User Generated content]]></category>

		<guid isPermaLink="false">http://magnostic.wordpress.com/2007/06/01/the-blog-as-public-record/</guid>
		<description><![CDATA[Back when I had a corporate job, we used to tell employees, Don&#8217;t put anything in an e-mail that you wouldn&#8217;t want forwarded to another person. The blog has streamlined that principle: no one has to forward your blog posts, because they&#8217;re already there, naked,  for anyone and everyone to see (and possibly take offense to). David [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=magnostic.wordpress.com&blog=409568&post=193&subd=magnostic&ref=&feed=1" />]]></description>
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		<slash:comments>6</slash:comments>
	
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			<media:title type="html">Magnostic</media:title>
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		<title>Journalism &#8216;Pro Am&#8217;</title>
		<link>http://magnostic.wordpress.com/2007/03/20/journalism-pro-am/</link>
		<comments>http://magnostic.wordpress.com/2007/03/20/journalism-pro-am/#comments</comments>
		<pubDate>Tue, 20 Mar 2007 13:34:04 +0000</pubDate>
		<dc:creator>magnostic</dc:creator>
				<category><![CDATA[Consumer Generated Media]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Journalists]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[User Generated content]]></category>

		<guid isPermaLink="false">http://magnostic.wordpress.com/2007/03/20/journalism-pro-am/</guid>
		<description><![CDATA[Cool experiment taking place at Assignment Zero, in which professional journalists are teaming up with the &#8220;crowd&#8221; (aka everyone else) to report and write articles on popular topics. The founders call it an open-source approach to journalism. One of the assignments is &#8220;crowdsourced journalism&#8221; &#8211; a look at the trend on which Assignment Zero itself [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=magnostic.wordpress.com&blog=409568&post=152&subd=magnostic&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Magnostic</media:title>
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			<media:title type="html">assignment-zero.gif</media:title>
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		<item>
		<title>No Love for These Links</title>
		<link>http://magnostic.wordpress.com/2007/02/22/no-love-for-these-links/</link>
		<comments>http://magnostic.wordpress.com/2007/02/22/no-love-for-these-links/#comments</comments>
		<pubDate>Thu, 22 Feb 2007 14:12:20 +0000</pubDate>
		<dc:creator>magnostic</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Consumer Generated Media]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[User Generated content]]></category>

		<guid isPermaLink="false">http://magnostic.wordpress.com/2007/02/22/no-love-for-these-links/</guid>
		<description><![CDATA[PayPerPost, apparently eager to cement its status as the scourge of social media, has launched an affiliate program that will pay bloggers to write items that link back to PayPerPost blogs* blog posts via a &#8220;Review My Post&#8221; badge supplied by PayPerPost. The company has come under fire since launching its business to commercialize the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=magnostic.wordpress.com&blog=409568&post=137&subd=magnostic&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://magnostic.wordpress.com/2007/02/22/no-love-for-these-links/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	
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			<media:title type="html">Magnostic</media:title>
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		<item>
		<title>&#8216;How Do You Censor Content?&#8217;</title>
		<link>http://magnostic.wordpress.com/2007/02/16/how-do-you-sensor-content/</link>
		<comments>http://magnostic.wordpress.com/2007/02/16/how-do-you-sensor-content/#comments</comments>
		<pubDate>Fri, 16 Feb 2007 15:46:14 +0000</pubDate>
		<dc:creator>magnostic</dc:creator>
				<category><![CDATA[Consumer Generated Media]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[User Generated content]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://magnostic.wordpress.com/2007/02/16/how-do-you-sensor-content/</guid>
		<description><![CDATA[Yesterday, I moderated a webcast on social media. The presentation was given by executives from Akamai and VideoEgg, who discussed the opportunities (brand affinity, ad revenue, more traffic) and the business and technical challenges (editorial control, site scalability and performance, monetization) for media companies and marketers looking to open up their brands to user-generated content and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=magnostic.wordpress.com&blog=409568&post=130&subd=magnostic&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://magnostic.wordpress.com/2007/02/16/how-do-you-sensor-content/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Magnostic</media:title>
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		<item>
		<title>Presidential Candidates Embrace Social Media, Sort Of</title>
		<link>http://magnostic.wordpress.com/2007/02/12/presidential-candidates-embrace-social-media-sort-of/</link>
		<comments>http://magnostic.wordpress.com/2007/02/12/presidential-candidates-embrace-social-media-sort-of/#comments</comments>
		<pubDate>Mon, 12 Feb 2007 15:47:16 +0000</pubDate>
		<dc:creator>magnostic</dc:creator>
				<category><![CDATA[Consumer Generated Media]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[User Generated content]]></category>

		<guid isPermaLink="false">http://magnostic.wordpress.com/2007/02/12/presidential-candidates-embrace-social-media-sort-of/</guid>
		<description><![CDATA[An informal analysis of the presidential candidates&#8217; websites shows some promising developments for participatory media. John Edwards launched his presidential campaign in Second Life. Barack Obama&#8217;s campaign has created my.barackobama.com, a community for supporters who are encouraged to build profiles, network, organize events, even create their own blogs, all under the tagline &#8220;This Campaign Is About [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=magnostic.wordpress.com&blog=409568&post=124&subd=magnostic&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://magnostic.wordpress.com/2007/02/12/presidential-candidates-embrace-social-media-sort-of/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Magnostic</media:title>
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		<item>
		<title>This Is a Revolution?</title>
		<link>http://magnostic.wordpress.com/2007/02/06/this-is-a-revolution/</link>
		<comments>http://magnostic.wordpress.com/2007/02/06/this-is-a-revolution/#comments</comments>
		<pubDate>Tue, 06 Feb 2007 11:58:47 +0000</pubDate>
		<dc:creator>magnostic</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Broadcast TV]]></category>
		<category><![CDATA[Consumer Generated Media]]></category>
		<category><![CDATA[Super Bowl]]></category>
		<category><![CDATA[User Generated content]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://magnostic.wordpress.com/2007/02/06/this-is-a-revolution/</guid>
		<description><![CDATA[If we learned anything from this year&#8217;s Super Bowl ad nauseum, it is this: The 30-second spot is not dead; there are just a lot more schmucks creating them.
The user-generated ads for Doritos did not stand out from the pack of &#8221;professional&#8221; spots. One was clever, the other was sophomoric. Ditto for the UGC Chevy ad [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=magnostic.wordpress.com&blog=409568&post=123&subd=magnostic&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://magnostic.wordpress.com/2007/02/06/this-is-a-revolution/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Magnostic</media:title>
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		<title>Big Media Bites Back</title>
		<link>http://magnostic.wordpress.com/2007/02/02/big-media-bites-back/</link>
		<comments>http://magnostic.wordpress.com/2007/02/02/big-media-bites-back/#comments</comments>
		<pubDate>Fri, 02 Feb 2007 21:23:34 +0000</pubDate>
		<dc:creator>magnostic</dc:creator>
				<category><![CDATA[Consumer Generated Media]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://magnostic.wordpress.com/2007/02/02/big-media-bites-back/</guid>
		<description><![CDATA[Viacom told YouTube today to pull from its site more than 100,000 copyrighted video clips &#8211; accounting for more than 1.2 billion video streams. Viacom&#8217;s general counsel called it a &#8220;takedown action,&#8221; but it&#8217;s more like a smackdown after the two sides couldn&#8217;t reach an agreement that would let YouTube post videos from the media [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=magnostic.wordpress.com&blog=409568&post=122&subd=magnostic&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://magnostic.wordpress.com/2007/02/02/big-media-bites-back/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">Magnostic</media:title>
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