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	<title>Magnosticism &#187; Blogs</title>
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	<link>http://magnostic.wordpress.com</link>
	<description>Marketing and Media in the Age of Great Cynicism</description>
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		<title>Magnosticism &#187; Blogs</title>
		<link>http://magnostic.wordpress.com</link>
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			<item>
		<title>What Drives Word of Mouth? Interesting Content</title>
		<link>http://magnostic.wordpress.com/2009/03/13/what-drives-word-of-mouth-interesting-content/</link>
		<comments>http://magnostic.wordpress.com/2009/03/13/what-drives-word-of-mouth-interesting-content/#comments</comments>
		<pubDate>Fri, 13 Mar 2009 12:23:23 +0000</pubDate>
		<dc:creator>magnostic</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Broadcast TV]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Viral marketing]]></category>
		<category><![CDATA[Weird]]></category>
		<category><![CDATA[Word of Mouth]]></category>

		<guid isPermaLink="false">http://magnostic.wordpress.com/?p=527</guid>
		<description><![CDATA[Compelling content will drive word of mouth for your brand, even if that content is irreverant and in the form of *gasp* a 30-second spot on broadcast TV. Exhibit A: McDonald&#8217;s talking fish. 
YouTube views of most popular posting of the spot: 246,757 &#60;warning: this tune will stick in your head like spackling paste&#62;

Google blog search results for [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=magnostic.wordpress.com&blog=409568&post=527&subd=magnostic&ref=&feed=1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Magnostic</media:title>
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		<title>Additions to the Blogroll</title>
		<link>http://magnostic.wordpress.com/2009/02/19/additions-to-the-blogroll/</link>
		<comments>http://magnostic.wordpress.com/2009/02/19/additions-to-the-blogroll/#comments</comments>
		<pubDate>Thu, 19 Feb 2009 22:06:07 +0000</pubDate>
		<dc:creator>magnostic</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Journalists]]></category>

		<guid isPermaLink="false">http://magnostic.wordpress.com/?p=490</guid>
		<description><![CDATA[Two former colleagues are now newly independent and blogging: John Dodge, my former news boss at PC Week, and Abbie Lundberg, who I worked with at CXO Media. Both are highly respected in the tech publishing industry (and by me). John is a longtime journalist and the former editor in chief of Design News. Abbie [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=magnostic.wordpress.com&blog=409568&post=490&subd=magnostic&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Media Slam Dunk: Eliot Spitzer</title>
		<link>http://magnostic.wordpress.com/2008/03/12/media-slam-dunk-eliot-spitzer/</link>
		<comments>http://magnostic.wordpress.com/2008/03/12/media-slam-dunk-eliot-spitzer/#comments</comments>
		<pubDate>Wed, 12 Mar 2008 19:43:00 +0000</pubDate>
		<dc:creator>magnostic</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Spitzer]]></category>
		<category><![CDATA[tabloids]]></category>

		<guid isPermaLink="false">http://magnostic.wordpress.com/?p=258</guid>
		<description><![CDATA[&#8220;Feeding frenzy&#8221; takes on a whole new meaning with 7/24 news cycles. Witness the Eliot Spitzer scandal. This guy was buried in a New York minute. My favorite tabloid covers:

You can even write your own NY Post headline.
Google News search results for &#8220;Eliot Spitzer&#8221; for March 11: 16,199 
Google-indexed blog posts referencing &#8220;Eliot Spitzer &#8221; [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=magnostic.wordpress.com&blog=409568&post=258&subd=magnostic&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://magnostic.wordpress.com/2008/03/12/media-slam-dunk-eliot-spitzer/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Magnostic</media:title>
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		<title>Social Media Curriculum: Beginner or Advanced?</title>
		<link>http://magnostic.wordpress.com/2008/03/04/social-media-curriculum-beginner-or-advanced/</link>
		<comments>http://magnostic.wordpress.com/2008/03/04/social-media-curriculum-beginner-or-advanced/#comments</comments>
		<pubDate>Tue, 04 Mar 2008 19:02:03 +0000</pubDate>
		<dc:creator>magnostic</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Customer Engagement]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Channel 9]]></category>
		<category><![CDATA[corporate blogging]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://magnostic.wordpress.com/?p=253</guid>
		<description><![CDATA[Companies are all over the map in their embrace/avoidance of blogs and other social media. Some, especially tech firms, have given virtually free reign to their employees to launch blogs and talk directly to customers. Others are paralyzed by concerns over governance issues and the possibility that some corporate blogger will disclose something that doesn&#8217;t [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=magnostic.wordpress.com&blog=409568&post=253&subd=magnostic&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Magnostic</media:title>
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		<title>Greek Gods of Spamdexing</title>
		<link>http://magnostic.wordpress.com/2008/01/25/greek-gods-of-spamdexing/</link>
		<comments>http://magnostic.wordpress.com/2008/01/25/greek-gods-of-spamdexing/#comments</comments>
		<pubDate>Fri, 25 Jan 2008 12:08:30 +0000</pubDate>
		<dc:creator>magnostic</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Weird]]></category>
		<category><![CDATA[Greek mythology]]></category>
		<category><![CDATA[spam]]></category>
		<category><![CDATA[spamdexing]]></category>

		<guid isPermaLink="false">http://magnostic.wordpress.com/?p=245</guid>
		<description><![CDATA[I&#8217;ve been getting the usual stream of spam comments on my blog, but lately they&#8217;ve followed a new trend: all the poseur/posters have Greek names. What&#8217;s behind this new tactic in the spammers&#8217; playbook? Do studies show that people are more likely to click on links from Greeks? Why am I being subjected to the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=magnostic.wordpress.com&blog=409568&post=245&subd=magnostic&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://magnostic.wordpress.com/2008/01/25/greek-gods-of-spamdexing/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Magnostic</media:title>
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		<title>Thanks &#8230; I Think</title>
		<link>http://magnostic.wordpress.com/2008/01/21/thanks-i-think/</link>
		<comments>http://magnostic.wordpress.com/2008/01/21/thanks-i-think/#comments</comments>
		<pubDate>Mon, 21 Jan 2008 17:54:12 +0000</pubDate>
		<dc:creator>magnostic</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[content marketing]]></category>

		<guid isPermaLink="false">http://magnostic.wordpress.com/2008/01/21/thanks-i-think/</guid>
		<description><![CDATA[First sentence in an email I just received: &#8220;Hi Rob&#8230;I wanted to let you know that your blog ranked as the #52 overall blog in the Junta42 Top 42 Content Marketing Blogs premiere listing.&#8221;
Number 52 in a Top-42 listing? Wow, that&#8217;s great. No, really.
       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=magnostic.wordpress.com&blog=409568&post=244&subd=magnostic&ref=&feed=1" />]]></description>
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		<slash:comments>6</slash:comments>
	
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		<title>New Blog Alert: Business and Networking</title>
		<link>http://magnostic.wordpress.com/2007/10/03/new-blog-alert-business-and-networking/</link>
		<comments>http://magnostic.wordpress.com/2007/10/03/new-blog-alert-business-and-networking/#comments</comments>
		<pubDate>Wed, 03 Oct 2007 19:07:23 +0000</pubDate>
		<dc:creator>magnostic</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Customer Engagement]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://magnostic.wordpress.com/2007/10/03/new-blog-alert-business-and-networking/</guid>
		<description><![CDATA[Former CMO mag colleague Constantine von Hoffman has a new blog called Business and Networking, which if you knew Con or follow his other online exploits would immediately conclude that he&#8217;s playing it way too straight with the name. Anyhoo, he has a nice post today on the evolution of social networking from standalone site [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=magnostic.wordpress.com&blog=409568&post=226&subd=magnostic&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://magnostic.wordpress.com/2007/10/03/new-blog-alert-business-and-networking/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">Magnostic</media:title>
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		<title>Sock-Puppeting Puerilism</title>
		<link>http://magnostic.wordpress.com/2007/07/17/sock-puppeting-puerilism/</link>
		<comments>http://magnostic.wordpress.com/2007/07/17/sock-puppeting-puerilism/#comments</comments>
		<pubDate>Tue, 17 Jul 2007 14:47:47 +0000</pubDate>
		<dc:creator>magnostic</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Brand building]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://magnostic.wordpress.com/2007/07/17/sock-puppeting-puerilism/</guid>
		<description><![CDATA[Normally smart people seem to lose all common sense when it comes to joining an online conversation under a fake name. The cloak of &#8220;sock puppeting&#8221; (a terrific phrase to describe the act of masking your identity when posting comments on a Web forum) can be incredibly empowering, even for people who already possess gobs of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=magnostic.wordpress.com&blog=409568&post=209&subd=magnostic&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://magnostic.wordpress.com/2007/07/17/sock-puppeting-puerilism/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>Microblogging: Who Needs It?</title>
		<link>http://magnostic.wordpress.com/2007/04/23/microblogging-who-needs-it/</link>
		<comments>http://magnostic.wordpress.com/2007/04/23/microblogging-who-needs-it/#comments</comments>
		<pubDate>Mon, 23 Apr 2007 11:55:26 +0000</pubDate>
		<dc:creator>magnostic</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Microblogs]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[User Generated content]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://magnostic.wordpress.com/2007/04/23/microblogging-who-needs-it/</guid>
		<description><![CDATA[The Twitter revolution must be official now that Time, BusinessWeek and The New York Times have all covered it. Twitter is a platform for what some are calling &#8220;microblogging&#8221; &#8211; a combination of blogging and instant messaging that has no real point that I can see other than to let people follow you around virtually [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=magnostic.wordpress.com&blog=409568&post=171&subd=magnostic&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://magnostic.wordpress.com/2007/04/23/microblogging-who-needs-it/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">Magnostic</media:title>
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