Tom Asacker on Relevance Apr 1, 2009
Posted by magnostic in Advertising, Marketing.trackback
Nice post by Tom Asacker on the importance of being relevant with your marketing message.
If you’re interested in owning the most important real estate in the marketplace – that space between your customers’ ears – then make sure your message is different, to gain their attention, and desirable, so it will be relevant to them when they’re exposed to it and when the need arises to recall it.
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