What Drives Word of Mouth? Interesting Content Mar 13, 2009Posted by magnostic in Advertising, Blogs, Broadcast TV, Marketing, Social media, Viral marketing, Weird, Word of Mouth.
Compelling content will drive word of mouth for your brand, even if that content is irreverant and in the form of *gasp* a 30-second spot on broadcast TV. Exhibit A: McDonald’s talking fish.
YouTube views of most popular posting of the spot: 246,757 <warning: this tune will stick in your head like spackling paste>
Google blog search results for “McDonald’s talking fish”: 29,921
Members of McDonald’s Filet O Fish Commercial fan club on Facebook: 289
The spot’s been running for two weeks.