From the CMO Archives: “Soothe Sayers” Sep 30, 2008
Posted by magnostic in CMO, Chief Marketing Officer, Magazines, Marketing, Publishing.Tags: crisis management, marketing in a crisis
trackback
Collateral Damage asked for it, so you got it: an article we published in December 2004 on marketing in times of high anxiety. The lessons are still relevant (perhaps even more so) today. As an aside, this was my favorite cover ever. I’m still trying to figure out how the photog convinced the CMO of MasterCard to stand in the middle of Times Square with mid-day traffic whizzing by:
i have the framed cover of this that was at IDG in my home office, it looks nice next to that ASBPE award. (grumble, grumble, grumble).
That was 04? Jeez. I’m getting old fast.