From the CMO Archives: “Soothe Sayers” Sep 30, 2008Posted by magnostic in Chief Marketing Officer, CMO, Magazines, Marketing, Publishing.
Tags: crisis management, marketing in a crisis
Collateral Damage asked for it, so you got it: an article we published in December 2004 on marketing in times of high anxiety. The lessons are still relevant (perhaps even more so) today. As an aside, this was my favorite cover ever. I’m still trying to figure out how the photog convinced the CMO of MasterCard to stand in the middle of Times Square with mid-day traffic whizzing by:
So Much for a Free Market Economy Sep 17, 2008Posted by magnostic in Uncategorized.
Tags: AIG, bailout, credit crisis, economy
The U.S. government’s latest bailout – $85 billion for AIG – simply reinforces bad (catastrophic) corporate behavior and certainly won’t solve any systemic issues with the way these companies do business. By throwing good (taxpayer) money after bad, the feds are effectively telling corporate leaders that it’s OK to mess up on a monumental scale, and that if your lobby is powerful enough then Uncle Sam will take care of you. For the good of the country, of course.