Worst Opening Press Release Sentence of the Week Aug 21, 2008
Posted by magnostic in Marketing, Media relations, PR.Tags: PR, press releases
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Arrived in my inbox this afternoon (along with three others, rapid-fire, from the same research firm):
BOSTON, MA August, 21 2008 In the newly released benchmark report, Application Security: Protect Sensitive Data while Improving Compliance, Aberdeen Group, a Harte-Hanks Company (NYSE:HHS), found that on average, Best-in-Class organizations were able to realize a 12x greater decrease in the number of successful application security attacks than Industry Average companies as a direct result of incorporating the right blend of technologies and services as a part of their comprehensive application security strategies.
Clearly, the objective of this sorry attempt at written communications is to send journalists screaming into the streets.
[...] For another beaut check out this one that my ol’ buddy Rob found. It starts: In the newly released benchmark report, Application Security: Protect Sensitive Data while Improving… [...]