Magnosticism

An About Us page is a checklist item for any business’s website (and many personal blogs, in its more informal About Me variation). Here’s what NOT to do on your “About Us” page:

• Don’t put your “About Us” page in the “Past News” section - this implies that, well, you are old news.  
• Don’t put embeddable ads in the text. That tells me a lot “about” you - all of it negative.
• Don’t say you have an experienced staff, but then provide no information about or access to those people.
• Don’t post text with numerous typos (and compound the oversight by calling yourself an “award-winning” media publication).

If you don’t think any established website could possibly allow any of these egregious errors to go unchecked, think again: I found one that features ALL of them. And I’m sad to say I used to work for them. What a disturbing decline for a once-great publication.