Web 2.0 and Marketers
Dana VanDen Heuvel, director of business development at Pheedo, gave a nice primer for Web 2.0-challenged marketers. He used some stats to prime the pump:
- 73% of adults are online (147 million people)
- 106 million MySpace users
- 60 million blogs (doubling every six months)
- 195 million cell phone users
- 87% of kids aged 12-17 are online
- 6.98 billion video streams by 100 million Internet users in August
- 61.4% of Internet users have connected to a social networking site
- Online research influences 77% of the $25.1 billion in consumer electronics purchases
The full presentation is here.
